Your AI problem isn’t technology.

It’s behaviour.

AI tools are everywhere... but your team isn’t using them. Why? Because the real blocker isn’t the tech; it’s the human behaviours that resist it.

Why your AI adoption is stuck

AI isn’t the problem, people are.
Teams resist AI because:

❌ They don’t trust it
❌ They’re scared for their jobs
❌ They cling to old methods

But here's the good news:

Resistance isn’t random, it’s predictable.

And once you know the patterns, you can solve them.

But most organisations keep misunderstanding, guessing, hoping something sticks.

That’s why AI adoption fails.

The question isn’t “how do we use AI?”

It’s “how do we get people to want to use it?”

The fix for AI resistance

The AI Adoption Kit

It’s the first toolkit designed to tackle resistance to AI head-on.
With three powerful tool types, you’ll be able to:

✅ Spot resistance patterns in your team.
✅ Understand what’s driving them.
✅ Apply strategies to build trust and alignment.

No more guesswork. No more delays.
Just clear, actionable solutions.

What’s in the Kit?

The AI Adoption Kit isn’t just a stack of cards. It’s a system designed to tackle one of the hardest problems in your business: getting people to embrace AI.

Every card has a job to do. Together, they give you clarity, control, and the tools to take action.


Spot the behaviour blocking AI adoption
with Pattern Cards

Resistance isn’t random, it’s predictable. 40 Behaviour Pattern Cards help you identify specific behaviours holding your team back, like AI Can’t Be Trusted or Gut Instinct Wins.

Use them to show you where the real resistance is so you can focus your energy where it matters.

Each pattern covers:

  • The behaviour: What resistance looks like in action.

  • Why it happens: The behavioural reasons behind it.

  • Why It matters: What’s at stake if you don’t address it.

Meet the people behind the resistance
with Profile Cards

AI adoption fails when you treat everyone the same. Profiles show you the people behind patterns. Meet the key archetypes driving resistance, like The Cautious Critic or The Traditionalist. Each of the 12 profiles gives you insight into their fears, motivations, and how to engage them.

Each profile covers:

  • Who they are: Key traits and observable behaviours to spot them quickly.

  • Why they resist: The fears and motivations fuelling them.

  • How to win them over: Quick, actionable strategies tailored to each profile.

Turn resistance into adoption
with Playbook Cards

These are your action plans. They don’t just describe the problem, they solve it. Each one gives you a strategy to tackle resistance, turning blockers into trust and progress.

The 10 playbooks cover:

  • Target patterns: Which specific behaviours to target and which patterns to use.

  • Clear strategies: Specific actions to fix the problem.

  • Steps: Bite-sized advice to get fast results.

  • Science anchor: Each step is behavioural science in action.

How it all works together

The Deck simplifies complex problems into three steps:

A behaviour x ai pattern showing the bias watchdog.
A behaviour x ai pattern showing the bias watchdog.

1. Patterns:

Spot what’s holding you back and what you're doing well.


2. Profiles:

Understand the people behind the behaviours.


3. Playbooks:

Apply clear action plans to move forward.

Don’t let resistance hold you back

AI Adoption Kit release: Early 2025.

Join the waitlist to be the first to grab it: